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Three measures of farmer attitude were then calculcated from their responses: experience (4-point scale), concerns (5-point scale) and motivation (3-point scale). All data were collected as part of the FarmCAT project, the principal aim of which was to develop a holistic understanding of the social and ecological factors which lead to the successful delivery of agri-environmental schemes. This project was funded as part of the ESRC Rural Economy and Land Use (RELU) programme.","distributionFormats":[{"name":"Comma-separated values (CSV)","type":"text/csv","version":"unknown"}],"distributorContacts":[{"organisationName":"NERC EDS Environmental Information Data Centre","organisationIdentifier":"https://ror.org/04xw4m193","role":"distributor","email":"info@eidc.ac.uk"}],"id":"d774f98f-030d-45bb-8042-7729573a13b2","incomingCitationCount":1,"incomingCitations":[{"description":"McCracken, M.E., Woodcock, B.A., Lobley, M., Pywell, R.F., Saratsi, E., Swetnam, R.D., … Bullock, J.M. (2015). Social and ecological drivers of success in agri-environment schemes: the roles of farmers and environmental context. Journal of Applied Ecology, 52(3), 696–705.","url":"https://doi.org/10.1111/1365-2664.12412"}],"infoLinks":[{"url":"https://data-package.ceh.ac.uk/sd/d774f98f-030d-45bb-8042-7729573a13b2.zip","name":"Supporting information","description":"Supporting information available to assist in re-use of this dataset","function":"information","type":"OTHER"}],"inspireThemes":[{"theme":"Environmental Monitoring Facilities","uri":"http://inspire.ec.europa.eu/theme/ef"}],"keywordsOther":[{"value":"winter birds"},{"value":"bird","uri":"http://www.eionet.europa.eu/gemet/concept/912"},{"value":"bee","uri":"http://www.eionet.europa.eu/gemet/concept/762"},{"value":"butterfly","uri":"http://www.eionet.europa.eu/gemet/concept/1091"},{"value":"flower","uri":"http://www.eionet.europa.eu/gemet/concept/3312"},{"value":"seed (biology)","uri":"http://www.eionet.europa.eu/gemet/concept/7567"},{"value":"agriculture","uri":"http://www.eionet.europa.eu/gemet/concept/232"},{"value":"farming"},{"value":"environmental 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